Skip to content
i Still Love Dogs
i Still Love Dogs

…Dog news, tips & fun stuff

  • News
  • Awww
  • Heroes
  • Grrr
  • Tips
  • Pittie Party
  • About
i Still Love Dogs

…Dog news, tips & fun stuff

pawculus rift virtual reality for dogs

‘Pawculus’ is First-Ever Virtual Reality Game for Dogs

Laura Goldman, April 1, 2015August 23, 2022
pawculus rift virtual reality for dogs

“The Pawculus Rift is going to revolutionize the dog gaming industry. Mainly, because there isn’t one,” said Eric Webster, vice president of technology for marketing studio Cramer, in an announcement today about the company’s unique new virtual-reality (VR) game.

Dubbed “the future of fetch,” Pawculus will make dogs think they are actually running around a dog park, when in reality they’re sitting on couches next to their lazy pet parents.

“Our past R&D cycle was focused heavily on discovering the brand experiences made possible through VR technology,” said Brent Turner, vice president of solutions. “One thing kept coming up in our research. There were virtual gaming options for nearly every demographic out there, yet an important market remained untapped: dogs.”

A focus group of dogs helped developers determine what scene would be featured in the game. (The dog park narrowly won out over the beach.)

Also currently in the works is a “cone of shame” extension for the Pawculus headset. “It keeps their mind off the stitches,” explained Joe Lovett, vice president of strategic planning.

pawculus virtual reality for dogs cone extension

Happy April Fools Day!

Photos via cramer.com

Related

News

Post navigation

Previous post
Next post

Recent Posts

  • GRRR: Caregiver of Austin Subaru’s Mascot Dog Loses His Job…and His Dog
  • Dogs—Not Cats—May Prevent Babies from Developing Asthma
  • Rest in Paradise, Patrick the Miracle Dog
  • Guide Dog Terrified by Thunder Led Blind Owner to Safety on 9/11
  • Once Again, Adopted Dogs Featured in 2025 Rose Parade

Most “Paw”pular Posts

  • Due to 'Pit Bulls and Parolees' Lawsuit, New Villalobos Sanctuary Planned
  • 5 Reasons Why Jon Stewart Is So Doggone Awesome
  • Frank Sinatra Loved the Ladies...and the Dogs
  • Rape Charges Dropped Against Toney Converse of 'Pit Bulls and Parolees'
  • Leonard Nimoy's L.A. Pet Store Did Not Live Long or Prosper

Like i Still Love Dogs on Facebook

Like i Still Love Dogs on Facebook

Follow @iStillLoveDogs on BlueSky

Follow @iStillLoveDogs on BlueSky

Subscribe to i Still Love Dogs

Enter your email address to receive notifications of new posts. I respect your privacy and will never sell your information.

Privacy Policy

about Laura Goldman
Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.

To find out more, including how to control cookies, see here: Cookie Policy
©2025 i Still Love Dogs | WordPress Theme by SuperbThemes
This website uses cookies to improve your experience. You can opt-out if you wish.Got it! Reject Privacy Policy
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT