Best and Worst Super Bowl XLIX Commercials Go to the Dogs

Apparently there was another major sporting event yesterday besides Puppy Bowl XI.

For the second consecutive year, most viewers and critics chose a Budweiser “puppy” ad as the best Super Bowl XLIX commercial. The least-favorite ad, from Nationwide, also co-starred a boy’s best four-legged friend.

Favorite Super Bowl Ad: Budweiser’s “Lost Puppy”

Just as Budweiser’s viewer-favorite “Puppy Love” ad yanked hard at the heartstrings last year, this year’s “Lost Puppy” was equally tear-jerking. This ad was not the favorite of many wolf lovers — myself included — since it perpetuates the negative stereotype of these animals as snarling, dog-eating villains. If that scene could have been cut, this would rate a “pawfect” 10.

Least-Favorite Super Bowl Ad: Nationwide’s “Make Safe Happen”

If Nationwide was going after a Super Bowl buzzkill with this commercial, it sure succeeded. The spot begins with a boy riding a tricycle, his faithful dog by his side. And it just goes downhill from there. The boy dreams of all the things he’ll never get to do, like “ride a bike,” “travel the world with my best friend” (in a small boat with his dog) and get married (with his dog by his side) — because he “died from an accident.” Woo hoo!

Least-Seen Super Bowl Ad: GoDaddy’s Puppy for Sale

When people on social media became outraged over GoDaddy’s offensive parody of Budweiser’s “Lost Puppy” commercial, the company announced last week it would pull the ad. In the GoDaddy version, when the puppy finally makes it home, his pet parents are delighted to see him — but only because they’ve just sold him on a website they built using GoDaddy. Har, har, har! Some are saying this was all just a publicity stunt, and Go Daddy never intended to air the spot. Either way, just No, Daddy.

Most Important Super Bowl Ad: NFL’s “NO MORE” Domestic Violence PSA

There’s no dog in this chilling public service announcement — just the voice-over of an actual 911 call from a woman pretending to order a pizza, as the camera pans over the aftermath of a domestic-violence incident. This was the first-ever domestic violence ad to be shown during a Super Bowl game, airing as a result of NFL player Ray Rice being caught by an elevator camera punching his fiancee and knocking her unconscious. After that video leaked in September, calls to the National Domestic Violence Hotline increased by 84 percent.

Why do people stay in abusive relationships? A study found that 25 to 50 percent of them don’t leave because of fear of what will happen to their dogs and cats. Many domestic violence survivors (70 percent) said their abusers also threatened, injured or killed their pets. In the past, domestic violence shelters did not allow pets, but, fortunately, that is changing across the country.

This ad has been criticized for showing the aftermath of domestic violence rather than how to prevent it. Maybe a future NFL “No More” PSA will focus on pet-friendly shelters.

Photo via YouTube

Dog Eats Pair of Boots and Lives to Bark About It

Probably every pet parent has experienced it: Finding a shoe that your dog mistook for a chew toy. (And it’s amazing how they seem to choose the most expensive ones.)

But imagine your dog scarfing down an entire pair of calf-length Frye boots. That’s what Vince, a 4-year-old, mixed-breed pooch from Philadelphia, managed to do Friday.

When his pet parents realized what had happened to the missing boots, they rushed Vince to the Veterinary Specialty and Emergency Center (VSEC), where he underwent emergency surgery.

“These X-rays are absolutely remarkable, especially given that you can see and count the number of eyelets on the boots,” Dr. Laura Tseng, a specialist in critical care and emergency medicine with VSEC, said in a press release. “The sheer volume of what he ate is impressive and caused a very serious emergency situation.”

The veterinarians had to remove the boot fragments from Vince’s stomach. They were too large to have passed through his small intestines, and would likely have killed him.

“If your pet is experiencing vomiting, lethargy or a lack of appetite, these are all signs a foreign body may be present and they should see a veterinarian as soon as possible,” Tseng warned.

Vince is expected to be released from the hospital today. And his pet parents are expected to keep their shoes out of his reach.

Photo via Facebook

 

US Consumers Spent $73 Billion on Pet Products and Services in 2014

U.S. consumers spent a whopping $73 billion on pet supplies and services last year, according to a new report from market research firm Packaged Facts. That’s 38 percent more than was spent in 2013.

Pet ownership is also slightly on the rise. In 2014, 45 million U.S. households owned dogs, and 30 million households owned cats.

What’s slightly on the decline is the popularity of larger breeds of dogs. The results of the Packaged Facts Pet Owner Survey show that more households (52 percent) have small dogs under 25 pounds than medium-sized, 25- to 40-pound dogs (32 percent) or larger dogs (42 percent). The company said the increase in smaller dog ownership could be due to the aging human population.

The pet population is also aging, which Packaged Facts said accounts for the increase in spending, especially on products and services that treat age-related conditions such as arthritis, diabetes and cancer. Almost half of the pet parents surveyed — 45 percent — have a dog who is 7 years old or older.

Another factor in the increased spending is the obesity epidemic in pets. About 52 percent of U.S. pets are overweight, which can lead to health conditions requiring expensive treatment.

How much did you spend on your dog last year?

Photos: Sophie Shih Tzu, Packaged Facts

One-Time Contraceptive Vaccine May Replace Spaying and Neutering

Most animal experts agree that the best way to stop pet overpopulation — and put an end the epidemic of homeless pets — is by spaying and neutering dogs and cats. Currently, only 10 percent of the 7.6 million dogs and cats who enter U.S. shelters each year are sterilized, according to the ASPCA. Only half of those animals find forever homes. Most of the remaining 3.8 million are euthanized.

Among the reasons why people don’t spay or neuter their pets, according to the Humane Society of the United States: the cost involved (although low-cost programs are widely available); they believe it’s healthier for a female to have a litter first (not true); their dog is a purebred (as is one out of every four dogs who end up  in U.S. shelters); etc., etc.

David Mooney, a dog dad who’s a professor of bioengineering at Harvard University, has come up with a low-cost, surgery-free alternative to spaying and neutering: a one-time injection of a contraceptive vaccine.

“I’ve had dogs that need to be neutered,” Mooney told the Boston Globe. “Even for house pets, it’s a pretty major surgery; there’s a lot of pain and issues with that, and I thought it would be great if we could do something to help dogs and cats avoid going through the surgery.”

Mooney’s idea could very well become a reality, thanks to a three-year, $700,000 Michelin Grant he received from Found Animals. If Mooney is the first scientist to successfully produce a low-cost, permanent, nonsurgical sterilant for dogs and cats, he will also be awarded the Michelin Prize of $25 million.

Mooney got the idea for the vaccine from a device he developed for people with cancer. The implantable device activates the immune system to start shrinking tumors. Similar to that device, which is still in the testing phase, a contraceptive vaccine could also activate a dog or cat’s immune system, but instead of attacking tumors, it would disrupt the hormone that is crucial to reproduction in mammals.

“We’re taking a target in the body and we’re saying, ‘Can we generate a potent and long-lasting immune response against this particular molecule?’” Mooney told the Boston Globe. “If we can do it here, you can probably do it against many other molecules you might target for other reasons.”

Emerging interest in immunotherapy — preventing diseases with substances that stimulate the immune system — in the human health field “is equally as promising” for veterinary medicine, said Donald Ingber, a Harvard professor and founding director of the university’s Wyss Institute for Biologically Inspired Engineering, in a press release.

“Using a simple and inexpensive vaccination as a way to sterilize animals could greatly reduce the number of animals ending up in shelters and greatly reduce animal suffering,” he said.

Aimee Gilbreath, executive director of Found Animals, told the Boston Globe a vaccine would be much more convenient than surgery, especially for organizations that spay and neuter stray animals.

“Someone goes out and traps them and transports them to the clinic,” she said, referring to the current procedure. “It would be so much easier if, instead of driving to the clinic and having to [perform] surgery, you could do a quick injection right in the trap and let it go.”

Mooney told the Boston Globe it will take some time to develop an effective contraceptive vaccine. In the meantime, he said the implantable tumor-shrinking device may also be developed for dogs and cats with cancer.

Photo via Harvard School of Engineering and Applied Sciences

Ebola Survivor Whose Dog was Euthanized Gets New Pup

While nothing could replace her beloved 12-year-old dog Excalibur, Ebola survivor Teresa Romero Ramos has adopted a new four-legged family member.

When Ramos, a nursing aide in Madrid, was diagnosed with Ebola last October, people around the world were outraged when Spanish officials decided to euthanize Excalibur rather than quarantine him. Although there have been no documented cases of dogs with Ebola transmitting it to people, authorities from Madrid’s regional government stated at the time that “available scientific knowledge indicates there’s a risk the dog could transmit the deadly virus to humans.”

Ramos recovered from the disease, but was heartbroken over the loss of the dog she and her husband, Javier Limon, had raised since he was a puppy. Limon referred to Excalibur as the son they never had.

Yesterday the couple opened their hearts and home to Alma, a 6-month-old American Staffordshire Terrier puppy they adopted from the Centro Integral de Protección Animal (CIPA) de Alcorcón rescue center.

Limon told ABC.es they decided to adopt the pup from CIPA as a way to make society aware there are many abandoned animals that need homes.

“DIVA AHORA ALMA ADOPTADAAAAA,” CIPA wrote on its Facebook page Saturday (which loosely translates to “Soul diva now adoptadaaaaa,” LOL). It added, in Spanish, “This gorgeous dog has found a home. Thank you, Teresa and Javier, for adopting her.”

Shortly after Excalibur was euthanized, Dallas nurse Nina Pham was diagnosed with Ebola. Mayor Mike Rawlings quickly assured the public that Bentley, Pham’s Cavalier King Charles Spaniel, would not suffer the same fate as Excalibur. After being quarantined, Bentley was found to be free of the disease. Pham recovered and was happily reunited with her dog after she was released from a hospital.

In November, the American Veterinary Medical Association (AVMA) released new guidelines on treating the pets of people exposed to Ebola. The AVMA recommends that the pet be quarantined for 21 days or have someone else care for him during that period.

Photos: ABC.es, Facebook

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