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Puppy Bowl XX vs Super Bowl LVIII: Viewing Guide for Dog Lovers

The most exciting game of the year takes place on Sunday, February 11. That’s right, Puppy Bowl is celebrating its 20th anniversary! (Hey, that’s like 140 years in dog years.) Oh, and for Taylor Swift fans, Super Bowl LVIII (that’s 58 in regular numbers) is happening that very same day.

If you’re planning to root for Team Ruff or Team Fluff and the Kansas City Chiefs or the San Francisco 49ers, here’s what to expect for Puppy Bowl—and the dog commercials to look for in that other Bowl.

Puppy Bowl XX

To celebrate its 20th year, Puppy Bowl XX will have the most players ever—131 puppies from 73 shelters and rescues. And hopefully, if it’s like the previous 19 Puppy Bowls, each and every one of those adorable little guys will already be in forever homes by the time the big game airs. Yay!

Puppy Bowl XX also features the following for the first time ever:

Its tiniest competitor, a 1.7-pound Cavapoo (Cavalier King Charles Spaniel/Toy Poodle mix) named Sweetpea, and its biggest, a 70-pound Great Dane puppy named Levi. (No, these two will definitely not be on the gridiron at the same time.)
Puppies with special needs. Among them are Mr. Bean, a two-legged Papillon, and Riddle, a Pug mix with a neurological condition that causes coordination problems.
An assistant referee, appropriately named Whistle. The Bichon Frise mix just happens to be the foster dog of referee Dan Schachner.
The debut of the Puppy Bowl Hall of Fame, with the induction of four players from previous games.

Puppy Bowl XX airs on Animal Planet, Discovery, TBS, truTV, Max, and Discovery+ at 2 p.m. Eastern/11 a.m. Pacific on February 11. If you miss any of it, there will be reruns on Animal Planet throughout Super Sunday. Go Team Ruff! Go Team Fluff!

Super Bowl LVIII Dog Commercials

Good news: After being inexplicably absent last year, those gorgeous Clydesdales are back in Budweiser’s new “Old School Delivery” commercial. Not only that, but the ad also features an adorable yellow Labrador Retriever who helps the horses deliver beer in a snowstorm! If you want to watch it again and again, here you go.

Tissue (Box) Alert! The “Tails of Hope” commercial for Roswell Park Comprehensive Cancer Center in Buffalo, N.Y., is filmed from the point of view of therapy dog Hawk, a beautiful Golden Retriever. If this line—”They call me a therapy dog, but honestly I just feel like one lucky pup”—doesn’t make you reach for those tissues, you just ain’t wired right. Here’s a sneak peek in case you don’t want others to see you sobbing.

Swiftie Bowl—er, Super Bowl LVIII kicks off on February 11 at 6:30 p.m. Eastern/3:30 p.m Pacific on CBS.

Photo: Anheuser-Busch

Puppy Bowl or Super Bowl? What to Watch on Super Sunday

Are you as excited as I am about the big game on Sunday, Feb. 13? That’s right, Puppy Bowl is back for its 18th year. If you’re planning to watch that other game with the two-legged players instead (go Rams!) but don’t want to miss out on adorable dogs, look for heartwarming commercials featuring actual and robotic canines.

Here’s a Super Sunday TV viewing guide for us dog lovers.

Puppy Bowl XVIII

More than 100 ridiculously cute puppies from shelters in 33 states will be joining Team Ruff or Team Fluff in Puppy Bowl XVIII. It’s the biggest lineup in the history of this competition.

Among this year’s rather interesting competitors are Wes (Team Fluff), a Chihuahua/Golden Retriever mix (!), Tayce (Team Ruff), a Chihuahua/Siberian Husky mix (!!) and Rob Gonchowski (Team Fluff), a Dachshund/American Pit Bull Terrier mix (!!!).

In addition to their hosting duties, this year Martha Stewart and Snoop Dogg will be coaching the furry young athletes. Snoop Dogg, by the way, is also scheduled to perform during the Super Bowl halftime show. He sure gets around! “I’m honored to be co-hosting the only sporting event on the planet guaranteed to raise the ‘woof,’ with the magnificent Martha Stewart!” he says.

No matter which team ends up winning the Lombarky Trophy, all the players are winners, and most have already been adopted into forever homes. But there are plenty of just-as-cute puppies waiting for you at your local shelter! Visit PuppyBowl.com/adopt for information about the shelters and rescue organizations that provided pups for this year’s game.

Puppy Bowl XVIII airs Feb. 13 at 2 p.m. Eastern Time/11 a.m. Pacific Time on Animal Planet. It will also stream on discovery+.

Super Bowl Commercials Featuring Real and Unreal Dogs

Budweiser Brings Back the Puppy

You may remember back in 2015 when Budweiser’s Super Bowl commercial featured not only the beautiful Clydesdale horses but also an adorable “lost” puppy. Unfortunately, that ad apparently sold more Kleenex than Bud, so the company announced in 2016 that it was taking a new creative direction and would no longer feature puppies in its commercials.

Seven years later, Budweiser has come to its senses and will once again air a commercial featuring an adorable puppy during this year’s Super Bowl. The spot, titled “A Clydesdale’s Journey,” is directed by Chloé Zhao, who won an Academy Award and many other honors last year for directing “Nomadland.”

In the ad, a Yellow Labrador puppy starts barking when a Clydesdale falls down and is injured after tripping on a barbed-wire fence. After the horse is nursed back to health by a stable hand and veterinary nurse (who also nurse Budweisers, naturally), the puppy and Clydesdale are joyfully reunited.

Grab a tissue or 10: Here’s the 60-second version of the commercial. A shortened 30-second version will air during the Super Bowl.

Kia Introduces a Cute Robot Dog

What’s ~~more~~ as adorable than a real, live dog? An unreal robot dog, maybe?

In the “Robo Dog” commercial for the new, all-electric Kia KV, a robot dog in an electronics store sadly gazes out the window at a man petting a real dog. But then he sees another man unplug his Kia KV from a charging station and gets his artificial hopes up.

As the Bonnie Tyler song “Total Eclipse of the Heart” plays — which seems kind of cruel since robots don’t actually have hearts — Robo Dog chases after the man of his dreams. Its battery begins to die, but never fear: a happy and, uh, electrifying ending is in store.

In the not-too-distant future, could robot dogs become as popular as the real thing? Interestingly, in a TODAY poll asking whether you’d consider owning a robotic pet, the results are equally divided between “Sure, why not?” and “No, there are too many animals in need of homes.” For now at least, my vote is a definite NO.

Instead of piquing interest in robot dogs, Kia is hoping its commercial encourages people to adopt real dogs. In partnership with the Petfinder Foundation, Kia has launched the Robo Dogmented Reality app. By scanning a QR code on a mobile device, users can see Robo Dog in their own homes to get an idea of what having a real pet would be like.

Here’s the commercial. Be sure to give your real dog a hug while you watch it.

Happy Super Sunday!

Photo: discovery plus/YouTube

New Budweiser Video a Pawesome Warning Against Drinking and Driving

Back in February, Budweiser’s heartwarming “Puppy Love” spot was, by far, the most beloved and popular of all the pretty amazing Super Bowl commercials.

The company may have topped itself with the new “Friends are Waiting” digital video it released Friday.

“Unlike previous spots from Anheuser-Busch’s flagship beer brand, the online-only content carries a more emotional tone and portrays how having a plan to get home safe can result in a positive ending,” the company stated in a press release.

It begins with a montage of Cooper, a Labrador Retriever puppy, growing up with his best friend, a young man named Luke. When his dog dad, holding a six-pack of Buds, takes off with his buddies in a car, Cooper becomes concerned as the hours pass.

“Friendship, camaraderie and enjoying great times are at the heart of Budweiser’s most popular campaigns, and this video maintains that tradition but with an unexpected twist,” Brian Perkins, the company’s vice president, said in the press release. “Budweiser is known for connecting with beer drinkers in memorable ways, and our efforts to promote responsible drinking through this video are no exception.”

“Friends are Waiting” has been viewed nearly 8 million times on YouTube since it was released Friday. It was created for Anheuser-Busch’s 5th annual Global Be(er) Responsible Day, which is intended to promote responsible drinking worldwide.

Grab a tissue (box) and enjoy. And never, ever drink and drive!

Photo via YouTube