The company may have topped itself with the new “Friends are Waiting” digital video it released Friday.
“Unlike previous spots from Anheuser-Busch’s flagship beer brand, the online-only content carries a more emotional tone and portrays how having a plan to get home safe can result in a positive ending,” the company stated in a press release.
It begins with a montage of Cooper, a Labrador Retriever puppy, growing up with his best friend, a young man named Luke. When his dog dad, holding a six-pack of Buds, takes off with his buddies in a car, Cooper becomes concerned as the hours pass.
“Friendship, camaraderie and enjoying great times are at the heart of Budweiser’s most popular campaigns, and this video maintains that tradition but with an unexpected twist,” Brian Perkins, the company’s vice president, said in the press release. “Budweiser is known for connecting with beer drinkers in memorable ways, and our efforts to promote responsible drinking through this video are no exception.”
“Friends are Waiting” has been viewed nearly 8 million times on YouTube since it was released Friday. It was created for Anheuser-Busch’s 5th annual Global Be(er) Responsible Day, which is intended to promote responsible drinking worldwide.
Grab a tissue (box) and enjoy. And never, ever drink and drive!
Photo via YouTube